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ESSENTIALS

 

Essentials is a three-day program that will help you move from idea to taking actionable steps towards getting your solution in the hands of your users.

Essentials gets you there with coaching from experienced entrepreneurs, feedback from real users, and a community of peers to help you move your idea forward. By the end of Essentials, you’ll have the roadmap you need to test with users quickly and cheaply.

APPLY

UPCOMING ESSENTIALS

Sep 15-17: NYC (deadline Aug 5)
Oct 20-22: NOLA (deadline Sep 12)
Nov 10-12: NOLA (deadline Oct 3)
Dec 8-10: NOLA (deadline Oct 31)
Dec 15-17: NYC (deadline Nov 7)

WHAT YOU GET

Coaching from Experts

COACHING FROM EXPERTS

We believe entrepreneurship is a mindset you can learn. You’ll get 1 on 1 coaching, workshops with experienced entrepreneurs, and tools to build smarter.

Feedback from Users

FEEDBACK FROM USERS

We believe founders should talk to users early and often. You’ll have dedicated time with students, teachers, and parents to get honest feedback.

Community of Peers

COMMUNITY OF PEERS

We believe ideas grow stronger and faster in community. You’ll be part of a cohort of 15-20 founders from around the country who are at the same stage.

THE SCHEDULE

BEFORE: Tools to hit the ground running

Understand your problem

Understand your problem

You’ll define the problem you’re solving, and hone in on the root cause, rather than symptoms.

Talk to your user

Talk to your user

You’ll find 5 people who agree that the problem is real and painful for them.

build your protoype

Build your prototype

You’ll design the simplest version of your solution, distilling it to just one page.

DURING: Coaching to run smarter

Community of Peers

Day 1: Build community with peers

Put people first. You’ll spend time getting to know your cohort and building a shared foundation for learning throughout the weekend.

Day 2 Get Coached By Experts

Day 2: Get coached by experts

Dig deep and challenge your biggest assumptions. You’ll be pushed to clarify all aspects of your venture, starting with your problem, user, and solution.

Day 3 gather feedback

Day 3: Gather feedback from users

Put your work in front of the people that matter most: your users. With their feedback in hand, we’ll help you design a roadmap of next steps.

AFTER: Community to keep on running

Connect with Coaches

Connect with Coaches

You’ll have on-demand access to the 4.0 team and network of mentors.

Connect with Peers

Connect with Peers

You’ll have access to over 300 Essentials alumni across the country.

Connect with Community

Connect with Community

You’ll have access to alumni-only experiences like the annual 4.0 Community Summit.

MEET THE ALUMNI

Mikala Streeter

Mikala Streeter

September ‘15 NYC Cohort
Micro-school
The LIFE School (Atlanta, GA)
Winner of 2016 New Orleans Entrepreneur Week Education Pitch

Aaron-Frumin

Aaron Frumin

November ’14 NOLA Cohort
Learning Space
unCommon Construction (New Orleans, LA)
Raised $20K on IndieGoGo

monicagray

Monica Gray

July ’15 NOLA Cohort
Connector
DreamWakers (New York, NY)
Winner of 2016 Mother of Innovation Award and $50K grant

MEET THE COACHES

rooted-school-photo

Jonathan Johnson

Founder & CEO, Rooted School
Echoing Green Fellow

Parish Woods

Paris Woods

Founder & CEO, College Bridge NOLA
Raised over 100k to launch

Larry Liu

Larry Liu

Founder & CEO, Pomegranate Lab
Bootstrapped their venture

BY THE NUMBERS

40

States Essentials alumni hail from

300+

Alumni around the country over the past five years

4.8

Out of 5.0 average cohort satisfaction in 2015

FAQS

Is there a cost?

Yes. Essentials is priced at $300. We offer a 50% off scholarship for individuals who meet one of the following criteria:
1) current teacher
2) current student
3) attending Essentials from out of town
4) financial hardship